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To determine if revenue sharing games are worth the space on the slot floor, operators first need to calculate the true cost and real returns of the controversial devices One of the biggest challenges facing any slot manager is determining the proper level of participation or ...
Operational Intelligence in The Smart Casino The massive technology change of the last 10 years is focused on the smart phone, quite simply people today are connected and constantly in touch with the world. The next adoption cycle for the consumer is to control the things we ...
Two top executives from VizExplorer focus on the “superpower” of test and control, which gives marketers the ability to truly understand how a marketing campaign is performing
Going Dark, Quietly This blog explores the almost unthinkable, that is going offline, dropping the internet or quite simply going dark. This dark trend is happening and organizations are keeping quiet about it. This article explores five reasons that organizations are going dark.
As user acquisition costs soar, mobile-game developers are looking for alternatives to getting users. One of the best ways, and sometimes most overlooked, is obtaining users organically through app store optimization (ASO). This basically means that developers have to ensure ...
Two executives have swapped roles within Rock Gaming LLC and Greektown Casino-Hotel.
Hi. My name is Brandon Lenssen.... And I can honestly say I am currently doing my dream job! I've been so fortunate to have spent the last 19+ years (almost my entire career) in the casino gaming industry.
In Internet of Things Part 1 of 18 of my blog series, “5 things you need to know about the Internet of Things (IoT)”, I introduced 5 critical concepts that are driving the Internet of Things. Now here in Part 2, I extend the discussion into manufacturing and how it relates to ...
Recently, psychology researchers from the Kellogg School of Business at Northwestern University published an article entitled “Data Visualization: More than Pretty Pictures.” We at VizExplorer, of course, absolutely loved the article since this is the mantra we’ve been espousing ...
Two very good friends of mine, John Greene, currently the Chief Strategy Officer for Translation, and Baiju Shah, Managing Director for Strategy and Innovation at Accenture Interactive, recently co-authored a series of articles called “Liquid Expectations”. The basic premise of ...