--- title: Everything mobile game developers need to know about app store optimization description: Everything mobile game developers need to know about app store optimization image: https://blog.vizexplorer.com/hubfs/featured_images/appstoreopt.jpg --- [![VizExplorer | Operational Intelligence](https://blog.vizexplorer.com/hubfs/logos/vizexplorer-logo-2016--grey.png?noresize)](https://www.vizexplorer.com/) - [Gaming Solutions](http://www.vizexplorer.com/solutions) - [Overview](http://www.vizexplorer.com/solutions) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [Software Suite](http://www.vizexplorer.com/solutions) - [floorViz™](http://www.vizexplorer.com/solutions/space-profit-optimization/gaming) - [Slot Recommendation Engine](https://sre.vizexplorer.com) - [techViz™](http://www.vizexplorer.com/solutions/dispatch-service-management/gaming) - [campaignViz™](http://www.vizexplorer.com/solutions/marketing-intelligence-and-automation) - [hostViz™](http://www.vizexplorer.com/solutions/player-development-crm) - [Customer Success](http://www.vizexplorer.com/customer-success) - [Customer Success Program](http://www.vizexplorer.com/customer-success/customer-success-program) - [Product Training](http://www.vizexplorer.com/training) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [Resources](http://www.vizexplorer.com/resources) - [Videos](https://www.vizexplorer.com/resources-videos) - [Data Sheets](http://www.vizexplorer.com/resources#data-sheets) - [Case Studies](http://www.vizexplorer.com/resources#case-studies) - [About](http://www.vizexplorer.com/about-us) - [Team](http://www.vizexplorer.com/our-team) - [Careers](http://www.vizexplorer.com/careers/main) - [Events](http://www.vizexplorer.com/events) - [Upcoming Shows](http://www.vizexplorer.com/events) - [News](https://blog.vizexplorer.com/) [![Request A Demo](https://no-cache.hubspot.com/cta/default/687152/0f22bb4a-3e6d-40a5-a4b1-2845417999ab.png)](https://cta-redirect.hubspot.com/cta/redirect/687152/0f22bb4a-3e6d-40a5-a4b1-2845417999ab) x Close - [Gaming Solutions](http://www.vizexplorer.com/solutions) - [Overview](http://www.vizexplorer.com/solutions) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [Software Suite](http://www.vizexplorer.com/solutions) - [floorViz™](http://www.vizexplorer.com/solutions/space-profit-optimization/gaming) - [Slot Recommendation Engine](https://sre.vizexplorer.com) - [techViz™](http://www.vizexplorer.com/solutions/dispatch-service-management/gaming) - [campaignViz™](http://www.vizexplorer.com/solutions/marketing-intelligence-and-automation) - [hostViz™](http://www.vizexplorer.com/solutions/player-development-crm) - [Customer Success](http://www.vizexplorer.com/customer-success) - [Customer Success Program](http://www.vizexplorer.com/customer-success/customer-success-program) - [Product Training](http://www.vizexplorer.com/training) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [Resources](http://www.vizexplorer.com/resources) - [Videos](https://www.vizexplorer.com/resources-videos) - [Data Sheets](http://www.vizexplorer.com/resources#data-sheets) - [Case Studies](http://www.vizexplorer.com/resources#case-studies) - [About](http://www.vizexplorer.com/about-us) - [Team](http://www.vizexplorer.com/our-team) - [Careers](http://www.vizexplorer.com/careers/main) - [Events](http://www.vizexplorer.com/events) - [Upcoming Shows](http://www.vizexplorer.com/events) - [News](https://blog.vizexplorer.com/) [![Request A Demo](https://no-cache.hubspot.com/cta/default/687152/0f22bb4a-3e6d-40a5-a4b1-2845417999ab.png)](https://cta-redirect.hubspot.com/cta/redirect/687152/0f22bb4a-3e6d-40a5-a4b1-2845417999ab) By [Team VizExplorer](https://blog.vizexplorer.com/author/team-vizexplorer) on September 16, 2015 in  [News](https://blog.vizexplorer.com/topic/news) # Everything mobile game developers need to know about app store optimization ###### Everything mobile game developers need to know about app store optimization As user acquisition costs soar, mobile-game developers are looking for alternatives to getting users. One of the best ways, and sometimes most overlooked, is obtaining users organically through app store optimization (ASO). This basically means that developers have to ensure that their keywords, their descriptions, their icons, and all their metadata makes their app easily discoverable amid a sea of a few million apps. I moderated a session on app store optimization at the recent [Casual Connect](http://usa.casualconnect.org/)game conference in San Francisco. Our speakers included Yonatan Dotan, the vice president of inbound marketing at YellowHead; Alex Malafeev, the founder of Sensor Tower; Jeet Niyogi, the marketing director at Playtika Canada; and Blake Pollack, the chief marketing officer at The ASO Project. These guys showed it takes real expertise to master ASO because every developer is different. We had a crowded room, and that was a sign of the times. In years past, developers didn’t pay much attention to ASO or spend much money on it. But just as search engine optimization (SEO) proved to be critical to getting discovered by search engines on the web, search on mobile-app stores has now become important. ASO has [changed from a few years ago](http://venturebeat.com/2013/05/09/here-are-5-secret-arts-of-app-store-optimization/). And clearly, one size doesn’t fit all. Optimizing for app stores in China, where there are 300 Android stores, is far different from optimizing in the West. Developers should care about their organic installs as they often monetize better than paid user acquisition. That improves the lifetime value of your users, and that generates more revenue over the life of an app. Here’s an edited transcript of our conversation. And FYI, I’ll be headed to [Casual Connect Tel Aviv](http://ee.casualconnect.org/) in mid-October, after our [GamesBeat 2015](http://events.venturebeat.com/event/gamesbeat2015/) conference. [![aso image2](https://blog.vizexplorer.com/hs-fs/file-3851732795-jpg/blog-files/aso-image2-300x168.jpg?width=393&height=220&name=aso-image2-300x168.jpg)](https://blog.vizexplorer.com/hs-fs/file-3851732795-jpg/blog-files/aso-image2-300x168.jpg) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/687152/8e75c99a-d156-4637-ab60-d8b87062e1e8.png)](https://cta-redirect.hubspot.com/cta/redirect/687152/8e75c99a-d156-4637-ab60-d8b87062e1e8) Read more at [**http://venturebeat.com/2015/09/08/everything-mobile-game-developers-need-to-know-about-app-store-optimization/view-all**](http://venturebeat.com/2015/09/08/everything-mobile-game-developers-need-to-know-about-app-store-optimization/)   - Shares - [Share this post](https://twitter.com/intent/tweet?text=Everything+mobile+game+developers+need+to+know+about+app+store+optimization&url=https://blog.vizexplorer.com/everything-mobile-game-developers-need-to-know-about-app-store-optimization/) - [Share this post](https://www.linkedin.com/shareArticle?url=https://blog.vizexplorer.com/everything-mobile-game-developers-need-to-know-about-app-store-optimization/&title=Everything+mobile+game+developers+need+to+know+about+app+store+optimization&summary=Everything%20mobile%20game%20developers%20need%20to%20know%20about%20app%20store%20optimization) - [Share this post](https://www.facebook.com/sharer/sharer.php?u=https://blog.vizexplorer.com/everything-mobile-game-developers-need-to-know-about-app-store-optimization/) - [Share this post](https://plus.google.com/share?url=https://blog.vizexplorer.com/everything-mobile-game-developers-need-to-know-about-app-store-optimization/) ### Leave a Comment Sign up to receive the bimonthly newsletter and other occasional updates - - - - [![](https://blog.vizexplorer.com/hubfs/logos/vizexplorer-logo-2016--grey.png?noresize)](https://www.vizexplorer.com) ###### Quick Links - [Solutions](http://www.vizexplorer.com/solutions) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [About](http://www.vizexplorer.com/about-us) - [Blog](https://blog.vizexplorer.com/) - [Careers](http://www.vizexplorer.com/careers/main) ###### San Diego HQ 17075 Camino San Bernardo Suite 100 San Diego, CA 92127 ###### Las Vegas Office 815 Pilot Road Suite A Las Vegas, NV 89119 Copyright © 2026 NEW BIS SAFE LUXCO S.À.R.L. - [Privacy Policy](http://www.vizexplorer.com/privacy-policy) - [Terms Of Use](http://www.vizexplorer.com/terms-of-use) - [License Agreements](http://www.vizexplorer.com/license-agreements) ![](https://analytics.twitter.com/i/adsct?txn_id=nury7&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0) ![](https://t.co/i/adsct?txn_id=nury7&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0) ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "As user acquisition costs soar, mobile-game developers are looking for alternatives to getting...", "articleSection" : [ "News" ], "author" : "Team VizExplorer", "creator" : "Team VizExplorer", "datePublished" : "2015-09-16 12:28:13", "headline" : "Everything mobile game developers need to know about app store optimization", "image" : "http://cdn2.hubspot.net/hubfs/687152/featured_images/appstoreopt.jpg", "keywords" : [ ], "mainEntityOfPage" : "True" } ```