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This article is a part of the Slot Recommendation Engine case study series from VizExplorer. The series follows the story of one casino’s journey to improve its casino floor, starting with the company’s challenges and the solution it adopted. A new article will be released each ...
Slot Layouts and Social Distancing In the new COVID-19 Social Distancing world there will be several decisions that need to be made when it comes to Slot Floor Layouts. How do we choose what games to leave up for play and what games to shut down? How do we optimize our existing ...
Hitting the Unknown Target As we gear up to reopen the doors, how do we strategically target players based on what we believe will be the new normal? What does social distancing look like in our casino? How does this affect the outlets and amenities? These are just a few ...
Date Parting Marketing Efforts Continuing in our Reopening Strategy Series, we take a look at our options for direct marketing to Players. The primary goal of marketing is to change customer behavior. Doing so will be key as we will likely have some limitation on the number of ...
Put Your Best Games to Work As we look toward reopening and developing a strategy that complies with the inevitable requirement of social distancing, you can leverage data driven insights to ensure that you have the right games for the right customers when you reopen your doors. ...
Reopening Strategy Series As we all visualize what we need to do to ramp back up operations there are still a lot more questions than answers. The upcoming series of communications is meant to be a thought-provoking guide of possible strategic initiatives and how to use data ...
January 15, 2020 San Diego, CA By David Patent, Chief Executive Officer, VizExplorer There is no such thing as a “slow year” in the casino gaming industry. 2019 saw a flurry of announcements and changes to the gaming landscape. As we open 2020, many of 2019 activities feed into ...
Do you know the cost of slot machine downtime on your floor? During the normal course of slot operations, assets on the gaming floor will inevitably encounter failures or tilts of some type. These issues typically correspond to an underlying problem at the slot machine that ...
People often ask me for quick tips on how to increase the response rates of their campaigns. Before diving into the tips, let’s start with the rule to live by: always be testing! This is what you fundamentally need in order to answer any question or validate an assumption as a ...
In this post, I will explain the role of VizExplorer’s Customer Success team, and how we empower you with the skills to take advantage of all the functionality of our software.