Most experts in the casino field walk into a casino and see a slot floor. VizExplorer’s Jordan Whitten sees several.
As the company’s director of industry consulting, Whitten’s goal is to help the casino side be more profitable. To do so, he marries two of the company’s top products – floorViz and campaignViz – to create data that allows casinos to better identify slot players’ habits.
“People like to go into a casino that they feel is built for them, and we want operators to realize that players all have similar behavior patterns. So then let’s build what we at VizExplorer call a ‘mini-casino,”’ Whitten said. “When they go to that zone, it’s comfortable, the game experience is right… it feels like ‘this is for you.’ You identify it as your area.”
High-limit areas are obvious points of emphasis, but slot floors can go beyond that, says Whitten, who was a slot manager in three gaming jurisdictions before joining VizExplorer, a leading provider of operational intelligence solutions for casinos.
“People ask, ‘What are the best games for the VIPs?’ So… if we had the data, why wouldn’t we (ask that question) for all the floor and all the players?” he says. “We help them understand that that is a possibility. We take a section of the floor and try it, and three to six months later the floor is rebuilt.”