If you're heading to Las Vegas for the Casino Marketing & Technology Conference July 18-20, please mark your calendars! VizExplorer Chief Data Scientist Dr. Ralph Thomas is scheduled to present a session titled Behavioral Analytics: The Path to Personalization at 9:45am on Wednesday, July 19. Casinos marketers looking to gain a competitive advantage won't want to miss this.
Date: Wednesday, July 19, 2017
Location: Bally's Las Vegas
Marketers send the same offers, whether customers respond or not, and too often fall into the trap of not really listening. Predicting customer behavior, based on the things that they are telling us every day, and having business rules that react accordingly, will enable casinos to differentiate themselves and keep pace with the broader world of consumer technology, where such things are already starting to happen routinely. By predicting individual actions instead of applying a metric for a group of customers, casinos will be much better positioned to solidify personal ties and gain competitive advantage. In this session, Dr. Ralph Thomas of VizExplorer, a pioneer in the area of operational intelligence for casinos, will outline the path to getting beyond cookie-cutter, ADT-driven marketing to customer interactions that represent intelligent responses to individual behaviors.
Dr. Thomas is Chief Data Scientist and General Manager of Gaming & Strategy at VizExplorer, a software company specializing in operational intelligence solutions for casinos. A gaming industry veteran, Dr. Thomas has substantial experience implementing analytics into single and multi-property gaming companies to drive tangible and measurable gains to the bottom line. Prior to joining VizExplorer, he was the VP of Strategic Analysis and Database Marketing at Seminole Gaming, where he helped oversee seven properties in the Florida market. He also spent four years in various roles at Station Casinos in Las Vegas. Dr. Thomas understands gaming from raw data up through casino operations, giving him a unique, 360 degree view of the industry, which he applies daily in the development of VizExplorer solutions. His specialties include areas of Data Warehouse and Business Intelligence Tools, Casino Marketing, Database Marketing, Strategic Analytics, Casino Gaming Operations, Casino Gaming Floor Design. He has a B.A. & M.S. of Mathematics from the University of Chicago, a M.Phl. of Mathematics from Princeton University, and a Ph.D. in Pure & Applied Mathematics from University of Nevada at Las Vegas. the first such Ph.D. awarded in the state.