Analytics, in its various forms, is increasingly becoming an integral part of operational business, helping managers make better decisions by providing them the most relevant information. Several industries have already adopted various forms of analytic solutions, and the casino and gaming industry is no different. In fact, in many ways, the gaming industry has become an industry of managing real-time data streams. The data from a wide variety of sources enable the industry to continue to diversify and grow.
One of the companies that are involved in providing analytic solutions for casinos is the San Diego, California-based VizExplorer. According to Andrew Cardno, co-founder and CTO of the company, good data makes businesses more productive, efficient and profitable. VizExplorer builds powerful, yet intuitive applications that provide solutions to a range of operational, marketing and business challenges.
“With deep roots in casino gaming data, we actively seek to develop relevant technology solutions and apply our expertise to the challenges faced by gaming operators today, with a special focus on gaming floor optimization, marketing automation and intelligence, sales enablement for advanced player development, and smart technical and customer service automation,” Cardno said.
Read the full article at asmag.com