--- title: Casinos generate tons of data. Now analytics makes sense of it all description: by Prasanth Aby Thomas image: https://blog.vizexplorer.com/hubfs/vizexplorer_blog_casinos_generate_data.jpg --- [![VizExplorer | Operational Intelligence](https://blog.vizexplorer.com/hubfs/logos/vizexplorer-logo-2016--grey.png?noresize)](https://www.vizexplorer.com/) - [Gaming Solutions](http://www.vizexplorer.com/solutions) - [Overview](http://www.vizexplorer.com/solutions) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [Software Suite](http://www.vizexplorer.com/solutions) - [floorViz™](http://www.vizexplorer.com/solutions/space-profit-optimization/gaming) - [Slot Recommendation Engine](https://sre.vizexplorer.com) - [techViz™](http://www.vizexplorer.com/solutions/dispatch-service-management/gaming) - [campaignViz™](http://www.vizexplorer.com/solutions/marketing-intelligence-and-automation) - [hostViz™](http://www.vizexplorer.com/solutions/player-development-crm) - [Customer Success](http://www.vizexplorer.com/customer-success) - [Customer Success Program](http://www.vizexplorer.com/customer-success/customer-success-program) - [Product Training](http://www.vizexplorer.com/training) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [Resources](http://www.vizexplorer.com/resources) - [Videos](https://www.vizexplorer.com/resources-videos) - [Data Sheets](http://www.vizexplorer.com/resources#data-sheets) - [Case Studies](http://www.vizexplorer.com/resources#case-studies) - [About](http://www.vizexplorer.com/about-us) - [Team](http://www.vizexplorer.com/our-team) - [Careers](http://www.vizexplorer.com/careers/main) - [Events](http://www.vizexplorer.com/events) - [Upcoming Shows](http://www.vizexplorer.com/events) - [News](https://blog.vizexplorer.com/) [![Request A Demo](https://no-cache.hubspot.com/cta/default/687152/0f22bb4a-3e6d-40a5-a4b1-2845417999ab.png)](https://cta-redirect.hubspot.com/cta/redirect/687152/0f22bb4a-3e6d-40a5-a4b1-2845417999ab) x Close - [Gaming Solutions](http://www.vizexplorer.com/solutions) - [Overview](http://www.vizexplorer.com/solutions) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [Software Suite](http://www.vizexplorer.com/solutions) - [floorViz™](http://www.vizexplorer.com/solutions/space-profit-optimization/gaming) - [Slot Recommendation Engine](https://sre.vizexplorer.com) - [techViz™](http://www.vizexplorer.com/solutions/dispatch-service-management/gaming) - [campaignViz™](http://www.vizexplorer.com/solutions/marketing-intelligence-and-automation) - [hostViz™](http://www.vizexplorer.com/solutions/player-development-crm) - [Customer Success](http://www.vizexplorer.com/customer-success) - [Customer Success Program](http://www.vizexplorer.com/customer-success/customer-success-program) - [Product Training](http://www.vizexplorer.com/training) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [Resources](http://www.vizexplorer.com/resources) - [Videos](https://www.vizexplorer.com/resources-videos) - [Data Sheets](http://www.vizexplorer.com/resources#data-sheets) - [Case Studies](http://www.vizexplorer.com/resources#case-studies) - [About](http://www.vizexplorer.com/about-us) - [Team](http://www.vizexplorer.com/our-team) - [Careers](http://www.vizexplorer.com/careers/main) - [Events](http://www.vizexplorer.com/events) - [Upcoming Shows](http://www.vizexplorer.com/events) - [News](https://blog.vizexplorer.com/) [![Request A Demo](https://no-cache.hubspot.com/cta/default/687152/0f22bb4a-3e6d-40a5-a4b1-2845417999ab.png)](https://cta-redirect.hubspot.com/cta/redirect/687152/0f22bb4a-3e6d-40a5-a4b1-2845417999ab) By [Team VizExplorer](https://blog.vizexplorer.com/author/team-vizexplorer) on August 11, 2017 in  [Blog](https://blog.vizexplorer.com/topic/blog) # Casinos generate tons of data. Now analytics makes sense of it all ###### by Prasanth Aby Thomas Analytics, in its various forms, is increasingly becoming an integral part of operational business, helping managers make better decisions by providing them the most relevant information. Several industries have already adopted various forms of analytic solutions, and the casino and gaming industry is no different. In fact, in many ways, the gaming industry has become an industry of managing real-time data streams. The data from a wide variety of sources enable the industry to continue to diversify and grow. One of the companies that are involved in providing analytic solutions for casinos is the San Diego, California-based VizExplorer. According to Andrew Cardno, co-founder and CTO of the company, good data makes businesses more productive, efficient and profitable. VizExplorer builds powerful, yet intuitive applications that provide solutions to a range of operational, marketing and business challenges. “With deep roots in casino gaming data, we actively seek to develop relevant technology solutions and apply our expertise to the challenges faced by gaming operators today, with a special focus on gaming floor optimization, marketing automation and intelligence, sales enablement for advanced player development, and smart technical and customer service automation,” Cardno said. *Read the full article at [asmag.com](https://www.asmag.com/showpost/23334.aspx)* - Shares - [Share this post](https://twitter.com/intent/tweet?text=Casinos+generate+tons+of+data.+Now+analytics+makes+sense+of+it+all&url=https://blog.vizexplorer.com/casinos-data-analytics-asmag) - [Share this post](https://www.linkedin.com/shareArticle?url=https://blog.vizexplorer.com/casinos-data-analytics-asmag&title=Casinos+generate+tons+of+data.+Now+analytics+makes+sense+of+it+all&summary=by%20Prasanth%20Aby%20Thomas) - [Share this post](https://www.facebook.com/sharer/sharer.php?u=https://blog.vizexplorer.com/casinos-data-analytics-asmag) - [Share this post](https://plus.google.com/share?url=https://blog.vizexplorer.com/casinos-data-analytics-asmag) ### Leave a Comment Sign up to receive the bimonthly newsletter and other occasional updates - - - - [![](https://blog.vizexplorer.com/hubfs/logos/vizexplorer-logo-2016--grey.png?noresize)](https://www.vizexplorer.com) ###### Quick Links - [Solutions](http://www.vizexplorer.com/solutions) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [About](http://www.vizexplorer.com/about-us) - [Blog](https://blog.vizexplorer.com/) - [Careers](http://www.vizexplorer.com/careers/main) ###### San Diego HQ 17075 Camino San Bernardo Suite 100 San Diego, CA 92127 ###### Las Vegas Office 815 Pilot Road Suite A Las Vegas, NV 89119 Copyright © 2026 NEW BIS SAFE LUXCO S.À.R.L. - [Privacy Policy](http://www.vizexplorer.com/privacy-policy) - [Terms Of Use](http://www.vizexplorer.com/terms-of-use) - [License Agreements](http://www.vizexplorer.com/license-agreements) ![](https://analytics.twitter.com/i/adsct?txn_id=nury7&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0) ![](https://t.co/i/adsct?txn_id=nury7&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0) ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "Analytics, in its various forms, is increasingly becoming an integral part of operational...", "articleSection" : [ "Blog" ], "author" : "Team VizExplorer", "creator" : "Team VizExplorer", "datePublished" : "2017-08-11 13:10:00", "headline" : "Casinos generate tons of data. 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