VizExplorer Operational Intelligence Blog

VizExplorer to Attend Casino Marketing & Technology Conference in Las Vegas

Written by Team VizExplorer | June 30, 2015 at 8:25 PM

June 30, 2015, San Diego - VizExplorer will bring its award-winning suite of operational intelligence products to the annual Casino Marketing & Technology Conference in Las Vegas. Company executives will provide hands-on demonstrations of VizExplorer's innovative applications, especially VizExplorer's campaign management tool. VizExplorer will be exhibiting in booth #300 at the Rio Hotel & Casino, July 14-16.

Dr. Ralph Thomas, VizExplorer's Chief Data Scientist & GM, Gaming Division will lead a technology session on "Data Analytics: The Art and Science of Efficient Marketing" on Thursday, July 16, 2015. Dr. Thomas will show the audience how casino marketers can arrive at better business decisions using real-world casino marketing examples focused on diagnostics, test & control, and implementation.

"We are looking forward to attending the Casino Marketing & Technology Conference once again," said Dr. Thomas, Chief Data Scientist & VP Gaming Division, VizExplorer. "Our campaignViz product has developed into something well beyond our expectations since its release a couple of years ago and is satisfying a huge need in the market to drive and measure campaign performance. We are very excited to share this product and all its benefits with those attending the show."

VizExplorer's campaignViz gives marketers analytical insights they can act on. This product is a world-leading, multiple award-winning, end-to-end, fully integrated (and combined) advanced analytical and campaign management solution. It provides a "suite of marketing programs" which allows any casino operator to easily understand customer groups, action the appropriate campaign, and measure the results.

campaignViz has won several prestigious industry awards over the past two years including Casino Enterprise Management's Slot Floor Technology Awards (2013), Casino Journal's Top 20 Most Innovative Gaming Technology Products Awards (2013), and G&L's Gaming & Hospitality Transformation Award (2014).

About Casino Marketing & Technology Conference
From mega-company consolidation to hi-tech innovations, the gaming industry is evolving and changing in new ways every day... and now so is the Casino Marketing Conference.

At the new Casino Marketing & Technology Conference you will be immersed in all aspects of gaming promotions and marketing initiatives including the latest technical innovations and advances that support casino marketing goals with technology.

For over 10 years you have known Casino Marketing Conference as the only hard-hitting, straight-talking senior level marketing conference out there. We have now expanded this one of a kind conference to include:
Learn about premier marketing and technology insights, innovation updates and real world strategies demonstrating the use of technology presented by best and brightest in the industry
Experience first-hand the latest and greatest technologies and marketing concepts that progressive minded vendors have to offer in the exhibit hall
Make powerful connections in several excellent networking events, award ceremonies and product competitions.

About VizExplorer
VizExplorer software makes life easier, more productive and more profitable for casino operators. Our powerful, yet intuitive applications provide elegant solutions to a range of challenges, from marketing campaigns to player development to slot-floor optimization and more. Using a robust and proven platform that seamlessly integrates player, gaming and other data streams, VizExplorer software automates essential operations and provides valuable business insights in real time.

Headquartered in San Diego, VizExplorer is led by a team of renowned business-intelligence experts, seasoned casino-industry veterans and world-class software developers devoted to building the very best products and backing them with extraordinary support.

VizExplorer. Harness the color of data.

Contact:
Nicole Seidlitz
nicole.seidlitz@vizexplorer.com
1+877-592-2472