September 16, 2015, San Diego, CA – VizExplorer today announced that the Shakopee Mdewakanton Sioux Community (SMSC) Gaming Enterprise has chosen VizExplorer’s campaign management, player development and reporting solutions to enhance its gaming operations. The VizExplorer solutions will be implemented at the SMCS’s two Prior Lake, Minnesota locations: Mystic Lake Casino Hotel and Little Six Casino.
“We were impressed with VizExplorer’s response to our Request for Proposal process,” said Alison Fogarty, Vice President of Marketing for SMSC Gaming Enterprise. “From the initial demo and the follow-up demos, we were more than satisfied that the VizExplorer solutions would meet our growing business and operational needs. Their campaign management tool is a big plus as it will really help us drive more effective and better targeted campaigns to the right players.”
“We are thrilled that SMSC Gaming Enterprise has chosen the VizExplorer solutions,” said Dr. Ralph Thomas, VizExplorer Chief Data Scientist and General Manager, Gaming Division. “They had a very clear idea of what they wanted to better drive multi-channel campaigns, as well as improve player development in real-time, and we are happy to be able to provide them with exactly what they needed.”
VizExplorer’s campaign management solution, called campaignViz, enables marketers to increase the velocity and effectiveness of their campaigns. The easy-to-use and fully automated campaign management functionality (from selection, to segmentation, to execution) simply takes the pain out of campaign management.
One of the main advantages of VizExplorer’s player development solution, called hostViz, is that it leverages both existing player tracking data and allows hosts and host managers to add their own data to the system. Using hostViz, hosts can see detailed player information in real-time and track their own performance. In addition, hosts can follow-up with players direct from their mobile-enabled hostViz application.
The sale was made by VizExplorer partner Game Changing Technologies, Inc.
About Mystic Lake Casino Hotel
Mystic Lake Casino Hotel, the premier gaming facility in the Midwest, continually creates new, fun and exciting entertainment experiences for its guests. Mystic Lake® offers gaming, three lively bars, exceptional dining at seven restaurants, headline performers, unique special events and luxurious accommodations. Located 25 minutes southwest of Minneapolis/St. Paul in Prior Lake.
About Little Six Casino
Little Six Casino is the smaller, more intimate gaming enterprise owned by the Shakopee Mdewakanton Sioux Community. With beginnings as a bingo hall in 1982, it was first expanded into Little Six Bingo and Casino in 1987, and reopened at its current location in December 2007. Little Six Casino offers casino games, fun promotions, and delicious dining to its guests.
VizExplorer software makes life easier, more productive and more profitable for casino operators. Our powerful, yet intuitive applications provide elegant solutions to a range of challenges, from marketing campaigns to player development to slot-floor optimization and more. Using a robust and proven platform that seamlessly integrates player, gaming and other data streams, VizExplorer software automates essential operations and provides valuable business insights in real time.
Headquartered in San Diego, VizExplorer is led by a team of renowned business-intelligence experts, seasoned casino-industry veterans and world-class software developers devoted to building the very best products and backing them with extraordinary support.
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Learn more by visiting www.vizexplorer.com.