July 15, 2015, San Diego, CA – Two of VizExplorer’s newest operational intelligence applications have been named winners of Casino Journal’s Top 20 Most Innovative Gaming Technology Products Awards. hostViz and vizActionFactory were named to the gaming-industry trade publication’s annual Top 20 Most Innovative Gaming Technology Products list. VizExplorer has won a total of five of the coveted awards to date.
hostViz is a mobile-enabled player-development tool for casino hosts and host managers. hostViz is a new evolution in player development. This new product provides critical information to host managers and hosts to enable more effective player development and enhance a player’s overall experience. The ability to easily analyze all player and gaming activity with hostViz allows hosts to spend more time with prime VIP customers, and to reach out more proactively and earlier in the lifecycle of marketing campaigns. The tool allows the host to focus on incremental visits as well as producing new customers into the pipeline.
vizActionFactory is a sophisticated real-time rules engine that enables real-time action by allowing customer facing events to be delivered through multiple channels. What is especially exciting is that the vizExplorer push/pull technology enables marketing events to be directly loaded into the gaming system. The action factory provides both mass communication and personalized communication in a seamless way. This rules engine ultimately transforms a traditional gaming system into a sophisticated real-time customer experience.
John Fernandez, Director of Player Development at Downstream Casino stated regarding hostViz: “I gave VizExplorer a long list of what I wanted the system to do for the host and they have met all of my expectations and more. The hosts have all welcomed the product and are amazed at the ease of using it and the benefits that it offers. We are very happy to be working with this great VizExplorer team!”
“We are extremely honored to be recognized once again by Casino Journal for producing some of the gaming industry’s most innovative products,” said Mukesh Gordhan, President of VizExplorer. “I am happy to be able to share this award with our fantastic team of smart, engaged professionals who work so hard every day to create products that make life easier and more productive for our casino operator clients, such as John Fernandez.”
“It is extremely rewarding that these prestigious awards were given to two of our newest and most groundbreaking products,” added VizExplorer Chief Technology Officer Andrew Cardno. “hostViz and vizActionFactory allow casino operators to use real-time data to perform smart player development and marketing functions and deliver rewards and promotional offers while patrons are still on the premises and most likely to take advantage of them.”
The awards ceremony will take place during the Casino Marketing & Technology Conference, slated for July 14-16 at the Rio in Las Vegas.
About the Awards
Casino Journal's Top 20 Most Innovative Gaming Technology Products Awards are recognized as the most prestigious honor bestowed on gaming products and services. A panel of judges representing a cross-section of the industry evaluates the entries and chooses the 20 finalists, which will be featured in the June edition of Casino Journal. The judges then select the top three products and services from among the 20 finalists, which will receive platinum, gold and silver medals to be awarded at the annual Casino Marketing & Technology Conference.
About VizExplorer
VizExplorer software makes life easier, more productive and more profitable for casino operators. Our powerful, yet intuitive applications provide elegant solutions to a range of challenges, from marketing campaigns to player development to slot-floor optimization and more. Using a robust and proven platform that seamlessly integrates player, gaming and other data streams, VizExplorer software automates essential operations and provides valuable business insights in real time.
Headquartered in San Diego, VizExplorer is led by a team of renowned business-intelligence experts, seasoned casino-industry veterans and world-class software developers devoted to building the very best products and backing them with extraordinary support.
VizExplorer. Harness the color of data.
Learn more by visiting www.vizexplorer.com.
Contact:
Nicole Seidlitz
nicole.seidlitz@vizexplorer.com
1+877-592-2472