September 28, 2016, San Diego, CA and Las Vegas, NV– VizExplorer, a leading provider of operational intelligence solutions for the casino gaming industry, today announced that Arenia Casinos has purchased multiple solutions for its three gaming properties located in Tijuana, Mexicali and Morelia, Mexico.
In addition to VizExplorer’s Platform Stack to intelligently integrate, report and visualize all of the casinos’ data sources, Arenia Casinos will also license floorViz™ for slot floor optimization and campaignViz™ for marketing campaign management. Together, the solutions will give the operator instant access to slot performance data and the ability to create highly efficient marketing campaigns targeted to the right player segments.
“Recent gaming reforms in Mexico are bringing increased competition, particularly in tourist areas like Baja California, where two of our properties are located,” said Art Navarro, Corporate Director of Operations for Arenia Casinos. “This drives the need for better operational excellence and a deeper understanding of our customers and their preferences. We see VizExplorer as key to helping us meet these challenges so we can take advantage of the increased potential.”
“We are extremely pleased that Arenia Casinos has implemented VizExplorer solutions across its casinos,” said Andrew Cardno, VizExplorer CTO and Founder. “We look forward to working with Arenia to help them get the most benefit from the VizExplorer solutions in the shortest time possible.”
Arenia Casinos’ three gaming properties include Grand Arenia Casino in Tijuana, Arenia Casino Mexicali, and Arenia Casino Morelia. This agreement represents VizExplorer’s first licensing deal with a Mexican gaming operator, and was handled through its strategic partnership with Avance Systems, a Mexico-city based software reseller specializing in integrated technology systems to improve business decision making.
VizExplorer will be demonstrating its products at G2E Las Vegas, September 27-29, 2016 in Booth #3846 at the Sands Expo.
About VizExplorer
VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI delivers on the promise of business intelligence by letting businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools enable enterprises to address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com
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