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Oklahoma’s Grand Casino and Firelake Casino deploy market-leading software for slot optimization and campaign management

September 27, 2016, San Diego, CA and Las Vegas, NV – VizExplorer, a leading provider of operational intelligence solutions for the gaming industry, today announced that it has signed an agreement with the Citizen Potawatomi Nation to license multiple operational intelligence tools for its two gaming properties in Oklahoma, the 2000-slot Grand Casino Hotel and Resort and 750-slot Firelake Casino. 

In addition to the VizExplorer Platform Stack that intelligently integrates, reports and visualizes all of the data sources from across multiple casino properties, the tribe has selected two other tools for its slots and marketing departments. For slot floor and profit optimization, the properties will deploy floorViz™, and the campaignViz™ application will help manage its increasingly complex marketing campaigns, audience segmentation and reporting needs.

“As casino operators, we need deeper analytical insights to better understand the performance of our gaming floors, our VIP guest patterns and the effectiveness of our marketing campaigns. We knew we wanted a proven solution from a reputable technology company, and we got that with VizExplorer.” said Chad Mathews, Citizen Potawatomi Nation’s Marketing Director for Grand Casino Hotel and Resort and Firelake Casino.

“VizExplorer welcomes Citizen Potawatomi Nation to our roster of tribal customers,” said Andrew Cardno, VizExplorer CTO and Founder. “Our software enables operational efficiency and aims to drive profitability for casino operators, leading to greater self-reliance and self-determination for the surrounding community.”

With more than 30,000 tribal members, Citizen Potawatomi Nation is the ninth largest Native American tribe in the United States. In addition to managing more than 2750 slots at its two casinos, the tribe also operates health clinics, a rural water system, a cultural heritage center, entertainment centers and resorts.

The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.

VizExplorer will be demonstrating its products at G2E Las Vegas, September 27-29, 2016 in Booth #3846 at the Sands Expo.

About VizExplorer
VizExplorer offers Operational Intelligence (OI) solutions to the casino industry. The next generation in data driven decision making, OI delivers on the promise of business intelligence by letting businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools enable enterprises to address smart space and profit optimization, marketing campaign management, CRM and customer service. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand.



VizExplorer Press Contact: Solange Jacobs Randolph

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