VizExplorer Operational Intelligence Blog

VIZEXPLORER AND SOBOBA CASINO TO PRESENT DRAMATIC CASE STUDY AT TDWI SOLUTION SUMMIT

Written by Team VizExplorer | March 13, 2015 at 6:23 PM

March 13, 2015, Savannah, Georgia –The dramatic revenue-boosting capabilities of analyzing real-time data will be the topic of a case study co-presented by VizExplorer Chief Technology Officer Andrew Cardno and Soboba Casino Planning and Analysis Analyst Alicia Hawkins at the TDWI Solution Summit. The presentation, entitled “Case Study: Soboba Casino and the Bottom-Line Benefits of Visualizing Real-Time Data Streams,” takes place on Monday, March 16, from 2 p.m. to 3 p.m. at the Westin Savannah Harbor Golf Resort & Spa.

The presentation will explore:

  • How Soboba uses customer segmentation to make smarter marketing decisions
  • Examples of market-basket analysis using preference filters and real-time data visualization
  • A summary of the remarkable impact this approach has had on the casino’s bottom line

“Like many businesses today, Soboba Casino collects an enormous amount of data about its customers’ behavior,” said Cardno. “In this presentation, we will discuss how Soboba analyzes that data to make informed business decisions that have put it ahead of its competitors.”

Added Hawkins: “Soboba Casino has a 200,000 square-foot gaming floor containing over 6,000 IP addresses that are all constantly streaming data about which games are being played and which customers are playing them,” says Hawkins. “Comprehensive analysis with VizExplorer’s visual data tools allows us to deliver analytical solutions quickly and in real time, resulting in a significant year-over-year net growth for us.”

Hawkins is Finance Planning and Analysis Analyst at Soboba Casino in Hemet, California, where she specializes in dynamic slot-floor operations and financial performance. She has led Soboba in the adoption of VizExplorer applications for analytics and business operations. Hawkins has received certifications in Slot Performance Analysis from the University of Nevada, Las Vegas for the past two years. In 2014 she was named Soboba Casino Team Member of the Year. Prior to joining Soboba Casino, Hawkins had 10 years of experience in retail and business management focusing on delivering analytical solutions.

A driving force behind the creation of VizExplorer’s multi-award-winning suite of graphically enabled business-intelligence tools, Cardno has two decades of experience in the field of visual analytics. He has more than 60 patent applications, has published over 40 industry and academic articles and is the recipient of numerous accolades for his work, including two Smithsonian Laureates. Cardno has provided products and consulting services to numerous organizations in the gaming industry as well as Wal-Mart, Best Buy, Sabre Airline Solutions, Illumina, Teradata and Sybase. Cardno holds a bachelor of surveying from Otago University in New Zealand and a diploma of computer science from Victoria University.

 

About TDWI Solution Summit

The TDWI Solution Summit is a two-day event geared toward senior business and technology leaders who approve or recommend BI and analytical systems and solutions that run against large and complex data sets, and are planning a project in the next 12 months. To ensure an intimate learning environment, registration is limited to 100 attendees.

 

About VizExplorer

VizExplorer software makes life easier, more productive and more profitable for casino operators. Our powerful, yet intuitive applications provide elegant solutions to a range of challenges, from marketing campaigns to player development to slot-floor optimization and more. Using a robust and proven platform that seamlessly integrates player, gaming and other data streams, VizExplorer software automates essential operations and provides valuable business insights in real time.

Headquartered in San Diego, VizExplorer is led by a team of renowned business-intelligence experts, seasoned casino-industry veterans and world-class software developers devoted to building the very best products and backing them with extraordinary support.

VizExplorer. Smart people delivering smart technology.

Learn more by visiting www.vizexplorer.com.

 

Contact:
Nicole Seidlitz
nicole.seidlitz@vizexplorer.com
1+877-592-2472