--- title: The Staggering Decline of VIP Play and its Effects on Macau’s Gaming Operations description: The Staggering Decline of VIP Play and its Effects on Macau’s Gaming Operations image: https://blog.vizexplorer.com/hubfs/featured_images/macau01.jpg --- [![VizExplorer | Operational Intelligence](https://blog.vizexplorer.com/hubfs/logos/vizexplorer-logo-2016--grey.png?noresize)](https://www.vizexplorer.com/) - [Gaming Solutions](http://www.vizexplorer.com/solutions) - [Overview](http://www.vizexplorer.com/solutions) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [Software Suite](http://www.vizexplorer.com/solutions) - [floorViz™](http://www.vizexplorer.com/solutions/space-profit-optimization/gaming) - [Slot Recommendation Engine](https://sre.vizexplorer.com) - [techViz™](http://www.vizexplorer.com/solutions/dispatch-service-management/gaming) - [campaignViz™](http://www.vizexplorer.com/solutions/marketing-intelligence-and-automation) - [hostViz™](http://www.vizexplorer.com/solutions/player-development-crm) - [Customer Success](http://www.vizexplorer.com/customer-success) - [Customer Success Program](http://www.vizexplorer.com/customer-success/customer-success-program) - [Product Training](http://www.vizexplorer.com/training) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [Resources](http://www.vizexplorer.com/resources) - [Videos](https://www.vizexplorer.com/resources-videos) - [Data Sheets](http://www.vizexplorer.com/resources#data-sheets) - [Case Studies](http://www.vizexplorer.com/resources#case-studies) - [About](http://www.vizexplorer.com/about-us) - [Team](http://www.vizexplorer.com/our-team) - [Careers](http://www.vizexplorer.com/careers/main) - [Events](http://www.vizexplorer.com/events) - [Upcoming Shows](http://www.vizexplorer.com/events) - [News](https://blog.vizexplorer.com/) [![Request A Demo](https://no-cache.hubspot.com/cta/default/687152/0f22bb4a-3e6d-40a5-a4b1-2845417999ab.png)](https://cta-redirect.hubspot.com/cta/redirect/687152/0f22bb4a-3e6d-40a5-a4b1-2845417999ab) x Close - [Gaming Solutions](http://www.vizexplorer.com/solutions) - [Overview](http://www.vizexplorer.com/solutions) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [Software Suite](http://www.vizexplorer.com/solutions) - [floorViz™](http://www.vizexplorer.com/solutions/space-profit-optimization/gaming) - [Slot Recommendation Engine](https://sre.vizexplorer.com) - [techViz™](http://www.vizexplorer.com/solutions/dispatch-service-management/gaming) - [campaignViz™](http://www.vizexplorer.com/solutions/marketing-intelligence-and-automation) - [hostViz™](http://www.vizexplorer.com/solutions/player-development-crm) - [Customer Success](http://www.vizexplorer.com/customer-success) - [Customer Success Program](http://www.vizexplorer.com/customer-success/customer-success-program) - [Product Training](http://www.vizexplorer.com/training) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [Resources](http://www.vizexplorer.com/resources) - [Videos](https://www.vizexplorer.com/resources-videos) - [Data Sheets](http://www.vizexplorer.com/resources#data-sheets) - [Case Studies](http://www.vizexplorer.com/resources#case-studies) - [About](http://www.vizexplorer.com/about-us) - [Team](http://www.vizexplorer.com/our-team) - [Careers](http://www.vizexplorer.com/careers/main) - [Events](http://www.vizexplorer.com/events) - [Upcoming Shows](http://www.vizexplorer.com/events) - [News](https://blog.vizexplorer.com/) [![Request A Demo](https://no-cache.hubspot.com/cta/default/687152/0f22bb4a-3e6d-40a5-a4b1-2845417999ab.png)](https://cta-redirect.hubspot.com/cta/redirect/687152/0f22bb4a-3e6d-40a5-a4b1-2845417999ab) By [Team VizExplorer](https://blog.vizexplorer.com/author/team-vizexplorer) on July 30, 2015 in  [News](https://blog.vizexplorer.com/topic/news) # The Staggering Decline of VIP Play and its Effects on Macau’s Gaming Operations ###### The Staggering Decline of VIP Play and its Effects on Macau’s Gaming Operations VIP play in Macau has taken a devastating downturn over the past year, dropping as much as 40% in select markets. The drop has come at a critical time for Macau as they continue their plans to expand gaming operations over the next few years. The aftermath of this decline has in turn caused gaming revenues to fall and has jeopardized the profitability of Macau’s new expansions. The decline in Macau’s VIP play proves to be caused by a migration of these customers to other areas in Asia and Australia. It is evident that Macau now needs to expand their focus. The question now becomes, what can Macau do to diversify their offerings and cater to the mass market? It is my opinion that to maintain profitability, Macau will need to position themselves in the marketplace not just as a gaming hub, but as a vacation destination. I plan to attend G2E in Asia this year and have been advised that the show’s concentration will be heavily focused on their expansion into nightclubs and bars. Will this be the next evolution of Macau? Only time will tell.   **[Request a demo today!](http://www.vizexplorer.com/request-a-demo/)**     [![01c7dbf](https://blog.vizexplorer.com/hs-fs/file-3851730075-jpg/blog-files/01c7dbf-300x300.jpg?width=300&height=300&name=01c7dbf-300x300.jpg)](https://blog.vizexplorer.com/hs-fs/file-3851730075-jpg/blog-files/01c7dbf-300x300.jpg) **Michael Paulos** **Senior Industry Specialist Team** **VizExplorer** - Shares - [Share this post](https://twitter.com/intent/tweet?text=The+Staggering+Decline+of+VIP+Play+and+its+Effects+on+Macau%26rsquo%3Bs+Gaming+Operations&url=https://blog.vizexplorer.com/the-staggering-decline-of-vip-play-and-its-effects-on-macaus-gaming-operations/) - [Share this post](https://www.linkedin.com/shareArticle?url=https://blog.vizexplorer.com/the-staggering-decline-of-vip-play-and-its-effects-on-macaus-gaming-operations/&title=The+Staggering+Decline+of+VIP+Play+and+its+Effects+on+Macau%26rsquo%3Bs+Gaming+Operations&summary=The%20Staggering%20Decline%20of%20VIP%20Play%20and%20its%20Effects%20on%20Macau’s%20Gaming%20Operations) - [Share this post](https://www.facebook.com/sharer/sharer.php?u=https://blog.vizexplorer.com/the-staggering-decline-of-vip-play-and-its-effects-on-macaus-gaming-operations/) - [Share this post](https://plus.google.com/share?url=https://blog.vizexplorer.com/the-staggering-decline-of-vip-play-and-its-effects-on-macaus-gaming-operations/) ### Leave a Comment Sign up to receive the bimonthly newsletter and other occasional updates - - - - [![](https://blog.vizexplorer.com/hubfs/logos/vizexplorer-logo-2016--grey.png?noresize)](https://www.vizexplorer.com) ###### Quick Links - [Solutions](http://www.vizexplorer.com/solutions) - [Managed Services](http://www.vizexplorer.com/customer-success/managed-services) - [About](http://www.vizexplorer.com/about-us) - [Blog](https://blog.vizexplorer.com/) - [Careers](http://www.vizexplorer.com/careers/main) ###### San Diego HQ 17075 Camino San Bernardo Suite 100 San Diego, CA 92127 ###### Las Vegas Office 815 Pilot Road Suite A Las Vegas, NV 89119 Copyright © 2026 NEW BIS SAFE LUXCO S.À.R.L. - [Privacy Policy](http://www.vizexplorer.com/privacy-policy) - [Terms Of Use](http://www.vizexplorer.com/terms-of-use) - [License Agreements](http://www.vizexplorer.com/license-agreements) ![](https://analytics.twitter.com/i/adsct?txn_id=nury7&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0) ![](https://t.co/i/adsct?txn_id=nury7&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0) ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "VIP play in Macau has taken a devastating downturn over the past year, dropping as much as 40%...", "articleSection" : [ "News" ], "author" : "Team VizExplorer", "creator" : "Team VizExplorer", "datePublished" : "2015-07-30 17:54:34", "headline" : "The Staggering Decline of VIP Play and its Effects on Macau’s Gaming Operations", "image" : "http://cdn2.hubspot.net/hubfs/687152/featured_images/macau01.jpg", "keywords" : [ ], "mainEntityOfPage" : "True" } ```