March 23, 2016, San Diego, CA – VizExplorer, a leading provider of Operational Intelligence solutions in the gaming industry, today announced that Chinook Winds Casino Resort has licensed VizExplorer’s Marketing Intelligence & Automation solution, campaignViz, and their Slot Floor Optimization solution, floorViz. Located in Lincoln City, on Oregon’s Central Coast, Chinook Winds is owned and operated by Confederated Tribes of Siletz Indians.
“VizExplorer’s Operational Intelligence solutions consolidate our existing data in a fast and easy way enabling us to optimize key areas of our operations,” said William Robertson, Director of Casino Operations, Chinook Winds Casino Resort. “We can’t wait to utilize the VizExplorer solutions to gain a deeper understanding of marketing campaign management and slot performance optimization.”
“We look forward to working with the Confederated Tribes of Siletz Indians to help enhance their operational focus, provide an easy way to gain deep insights into their business, and deliver outstanding customer service,” said Angela Ahmet, VP of Customer Engagement, VizExplorer.
campaignViz develops targeted marketing campaigns that increase player incremental visits through customer behavior segmentation, test and control analysis and much more. floorViz maximizes slot floor profitability by optimizing game change decision process including slot placement, performance analysis, and the intelligence needed to drive actionable insights.
The sale was handled by VizExplorer reseller Game Changing Technologies.
About Chinook Winds Casino Resort
Overlooking the Pacific Ocean, Chinook Winds Casino Resort, is owned and operated by the Confederated Tribes of Siletz Indians. Chinook Winds features a 30,000-square-foot gaming floor with over 1,100 slots and video poker machines, table games, poker, keno, bingo, and tournaments, something for someone all the time. They also offer dining at multiple exceptional restaurants, a hotel with a beach front location, and a lush, mature golf course. For more information, visit chinookwindscasino.com.
VizExplorer offers Operational Intelligence (Oi) solutions to the casino industry. Oi, the next generation in data driven decision making, delivers on the promise of business intelligence by providing the ability to analyze live, fast-changing data, and take immediate action to monetize business decisions - all within a single unified operational toolset. VizExplorer’s platform integrates various data sources to provide unmatched visibility along with the applications and operational tools that enable enterprises to address smart space & profit optimization, marketing campaign management, CRM, and customer service.
VizExplorer has over 600 customer deployments worldwide, and is led by a team of distinguished Operational Intelligence experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand.
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Learn more by visiting VizExplorer.com.