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Oklahoma's Cimarron Casino Chooses VizExplorer's Automated Campaign Management Solution

Oklahoma's Cimarron Casino Chooses VizExplorer's Automated Campaign Management Solution
February 8, 2016, San Diego, CA - VizExplorer today announced that Cimarron Casino Enterprises has purchased their fully automated campaign management solution for its two central Oklahoma properties. VizExplorer's campaign management solution has already won numerous gaming industry awards and is becoming widely deployed in the gaming industry.
"We were looking for a flexible yet easy to use campaign management solution that would enable us to execute promotional campaigns targeting the right players," said Stephan Burris, General Manager, Cimarron Casino. "campaignViz's intuitive interface, automated segmentation and real time reporting made it the clear choice for us."
"A number of casino operators have already chosen to implement VizExplorer operational intelligence solutions to increase their competitive advantage," said VizExplorer Business Development Director, Denise Randazzo. "We are extremely pleased that the Iowa Tribe of Oklahoma have also recognized the advantages of the VizExplorer solutions."
The two properties, Cimarron Casino and Ioway Casino, are owned and operated by the Iowa Tribe of Oklahoma.
The sale was handled by VizExplorer reseller Game Changing Technologies.
Cimarron Casino Enterprises is owned and operated by the Iowa Tribe of Oklahoma and governed by the Iowa Tribe Business Committee. Opened in 1996 as a bingo hall, Cimarron Casino has become one of central Oklahoma's premier gaming destinations. In October 2013 the casino was expanded to more than 25,000 square feet and now features 550 electronic gaming machines as well as live-action Blackjack and Ultimate Texas Hold'em. Ioway Casino in nearby Chandler, Oklahoma, features 230 electronic games.

VizExplorer offers Operational Intelligence (Oi) software solutions to the casino industry. Oi, the next generation in data driven decision making, delivers on the promise of business intelligence by providing the ability to analyze live, fast-changing data, and take immediate action to monetize business decision - all within a single unified operational toolset. VizExplorer's platform integrates various data sources to provide unmatched visibility along with the applications and operational tools that enable enterprises to address smart space & profit optimization, marketing campaign management, CRM, and customer service.

VizExplorer is led by a team of distinguished Operational Intelligence experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand.

VizExplorer. Operational Intelligence.

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Derek Feniger

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