September 18, 2017, San Diego, CA – VizExplorer, a leading provider of operational intelligence solutions for casinos, today announced the launch of its new tableViz™ with ChipVue™ product, powered by ARB LABS and designed to provide reliable bet recognition data for advanced table game performance and player rating analysis.
The new product is the result of a strategic agreement with ARB LABS. Pursuant to the agreement, VizExplorer will sell tableViz alongside turnkey white label solution ChipVue powered by ARB LABS. Complete with state-of-the-art, proprietary hardware and software components, tableViz with ChipVue will help casino operators generate slot-like analytics for popular casino table games like Blackjack and Baccarat.
ARB LABS is a hardware and software company specializing in optical recognition solutions for the gaming industry. Accurate, scalable and cost-effective, ChipVue™ uses proprietary optical technology to collect real-time wager information, while automatically tracking various bets made on popular table games. Captured data is recorded and can be used for player tracking and rating, side bet participation and measuring dealer performance.
tableViz will provide accurate player ratings to help casino managers evaluate player worth and game performance by dealer and table, along with data about player behavior and activity to inform marketing campaigns, player development initiatives, and gaming floor changes. Backed by ChipVue’s reliable optical data, tableViz insights can be used to properly assign player ratings, measure game and dealer performance, and even optimize staffing of the pit based on actual occupancy. The solution also generates accurate trends in the amounts bet by a player, including side wagers, opening up new possibilities for incentivizing players.
“I’m excited to partner with VizExplorer to deliver our industry-leading solution to the gaming market. As a company, VizExplorer is capturing and packaging data in a meaningful way intended to provide operators with new insights, ROI and operational efficiency,” said ARB LABS CEO Justin Woodard.
“ARB LABS has built an innovative solution to provide casino operators reliable data and previously unavailable analytics about real-time table game wagers. VizExplorer is excited to add a powerful table games analytics solution backed by reliable data for operators seeking intelligent insights to better understand table game players and ultimately increase table game profitability,” said VizExplorer VP of Business Development Jeffrey Hoss.
VizExplorer’s new tableViz solution is already in trials at a midmarket gaming property, and the company is inviting additional casinos to join its Early Adopter Program. Visit VizExplorer in booth 3630 or request a tableViz demo at G2E 2017, October 3-5 in Las Vegas, NV.
About ARB LABS
ARB LABS INC. offers the most accurate and technologically advanced Bet Recognition and Hand Count System in the table games industry. By utilizing state-of-the-art and proprietary technology, the automatic and scalable bet recognition solution utilizes standard chips and generates slot-like analytics, giving the operator real-time results for; Live Bet Recognition, Dealer Performance Tools, and Analytics & Trends. The end result is accurate player ratings and keen insight into players’ betting habits. This allows table game operators and casino marketing professionals to be more targeted with their player re-investment strategies. ARB LABS INC. is based in Toronto, Canada, with offices located in Niagara Falls, Canada and Las Vegas, Nevada. www.arblabs.com
VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com
Solange Jacobs Randolph
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