March 23, 2016, San Diego, CA – VizExplorer, a leading provider of Operational Intelligence solutions in the gaming industry, today announced that Chinook Winds Casino Resort has licensed VizExplorer’s Marketing Intelligence & Automation solution, campaignViz, and their Slot Floor Optimization solution, floorViz. Located in Lincoln City, on Oregon’s Central Coast, Chinook Winds is owned and operated by Confederated Tribes of Siletz Indians.

“VizExplorer’s Operational Intelligence solutions consolidate our existing data in a fast and easy way enabling us to optimize key areas of our operations,” said William Robertson, Director of Casino Operations, Chinook Winds Casino Resort. “We can’t wait to utilize the VizExplorer solutions to gain a deeper understanding of marketing campaign management and slot performance optimization.”

“We look forward to working with the Confederated Tribes of Siletz Indians to help enhance their operational focus, provide an easy way to gain deep insights into their business, and deliver outstanding customer service,” said Angela Ahmet, VP of Customer Engagement, VizExplorer.

campaignViz develops targeted marketing campaigns that increase player incremental visits through customer behavior segmentation, test and control analysis and much more. floorViz maximizes slot floor profitability by optimizing game change decision process including slot placement, performance analysis, and the intelligence needed to drive actionable insights.

The sale was handled by VizExplorer reseller Game Changing Technologies.