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Mystic Lake Casino Hotel Selects the VizExplorer® Golden Record Database Solution

VizExplorer to analyze multiple real-time data sources to deliver a holistic view of each player and their preferences to enhance casino marketing strategies

October 3, 2017, San Diego, CA and Las Vegas, NV VizExplorer, a leading provider of operational intelligence solutions, today announced that the Shakopee Mdewakanton Sioux Community Gaming Enterprise has licensed the VizExplorer® Golden Record Database solution for use at Mystic Lake Casino Hotel and Little Six Casino. The solution enables better sales and marketing decision-making with reliable casino player profiles culled from across the range of the Gaming Enterprise’s gaming and non-gaming businesses.

The VizExplorer Golden Record Database is a dynamic application that unifies customer data across multiple databases. Without modifying source systems required for operations, the solution delivers a new database containing a single, holistic profile of each player.

“As non-gaming revenues continue to outpace gaming revenues across our industry, we’re excited to take this step to gain more intelligence from across our enterprise,” said Alison Fogarty, VP of Marketing, Mystic Lake Casino Hotel. “With the VizExplorer® Golden Record Database, we’ll get a clearer view of each player and how best to serve them.”

"VizExplorer is excited to work with such innovative leaders who see the value of data and are taking steps to ensure they utilize it most effectively in service to their enterprise and the tribe’s economic interests,” said Ken Kachnic, Regional VP of Sales–East, VizExplorer.

VizExplorer’s Golden Record solution solves a problem that many businesses face today––dealing with a growing number of systems each producing a steady stream of customer data. This solution eliminates duplicate records and intelligently matches data about a range of activities to a single player from databases throughout the property.

The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry. Book a demonstration with VizExplorer in booth 3630 at the annual G2E Las Vegas tradeshow, held October 3-5, 2017 at the Sands Expo Center.


About VizExplorer

VizExplorer delivers a range of operational intelligence (OI) solutions for the casino, sports and entertainment, and manufacturing industries. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand.


Contact: Solange Jacobs Randolph, 858-336-8728,

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