VizExplorer Operational Intelligence Blog

Monte-Carlo SBM Selects VizExplorer’s Award-Winning Business Intelligence Software for Casinos

Written by Team VizExplorer | February 5, 2014 at 9:57 PM

February 5, 2014

London, UK – VizExplorer today announced at London’s ICE Gaming Show that Monte-Carlo SBM has purchased VizExplorer’s floorVizPLUS and aimViz business intelligence software for its world-famous Monaco gaming and resort destinations.

floorVizPLUS, the VizExplorer gaming floor analytics module, and aimViz, the revenue and customer analytics module of VizExplorer’s award-winning gameViz™ software suite have been installed in both the Casino Cafe de Paris and Sun Casino. The GALAXIS Casino Management System, provided by GTECH and its gaming product brand, SPIELO, integrates seamlessly with floorVizPLUS and aimViz, providing the benefit of valuable insight gained from Slots and Player Club analysis.

“Our casinos attract a range of players from regular local patrons to high rollers from every corner of the globe,” said Jean-Luc Biamonti, CEO of Monte-Carlo SBM. “aimViz allows us to perform sophisticated analysis of our entire customer base to better service and optimize our clientele. Meanwhile, floorVizPLUS gives us tremendous insights into the performance of our slots, allowing us to keep our gaming floors optimized. Both products feature Super Graphics, which provide easy-to-understand and actionable analytics that would be far more difficult and time-consuming to gather using traditional spreadsheet methods.”

“Monte Carlo is one of the most fabled gaming destinations in the world, and we are delighted Monte-Carlo SBM has installed VizExplorer’s business intelligence software at two of its casinos,” said VizExplorer President Mukesh Gordhan. “We look forward to a long and mutually rewarding relationship with Monte-Carlo SBM.”
“It’s a pleasure to be working with the excellent team at SBM,” said Andrew Cardno, CTO of VizExplorer. “As part of the implementation, we geocoded their customers by home post code, providing the casino operator with deep insight into customer behavior by location to help identify additional opportunities to generate revenue and profit.”

GTECH International is the international agent/distributor for VizExplorer and served as the VizExplorer representative in developing the agreement with Monte-Carlo SBM.
“We’re very pleased to be partnered with VizExplorer in this agreement with Monte-Carlo SBM,” said GTECH Casino Systems Managing Director, Marc Attal. “VizExplorer simply provides the best gaming analytical product around. Their software allows the Monte Carlo casinos to perform advanced data visualizations on slot machine performance and customer behavior that will quickly provide a substantial return on investment. It also demonstrates GTECH’s continued strategy of creating value for customers by adopting best-in-class solutions.”

About Monte-Carlo SBM
With the State of Monaco as its main shareholder, the resort Monte-Carlo SBM counts on a staff of almost 3,000 employees and manages a heritage unique throughout the world. With its five casinos, including the famous Casino de Monte-Carlo, its four hotels which are ranked among the finest in the world and have won awards from east to west—Hôtel de Paris, Hôtel Hermitage, Monte-Carlo Beach Hoteland the Monte-Carlo Bay Hotel & Resort—its 32 distinguished restaurants, Les Thermes Marins de Monte-Carlo— one of Europe’s most beautiful spas—its trendy and festive addresses and the legendary Jimmy’z, its high-tech equipment for efficient and enjoyable business stays, its partnerships in the world of art and high-level sport, the Société des Bains de Mer offers its guests luxury, privilege, emotion, a legend, a wide palette of pleasures, fitness and well-being, and real innovation in conditions one normally only dreams about. The “Monte-Carlo” signature, for a new art of living, unique throughout the world.

About GTECH
GTECH S.p.A. is a leading commercial operator and provider of technology in the regulated worldwide gaming markets, delivering best-in-class products and services, with a commitment to the highest levels of integrity, responsibility, and shareholder value creation. The Company is listed on the FTSE MIB at the Milan Stock Exchange under the trading symbol “GTK” and is majority owned by De Agostini S.p.A. In 2012, GTECH had approximately €3.1 billion in revenues and more than 8,600 employees in approximately 60 countries. For more information, please visit gtech.com.

About VizExplorer
VizExplorer’s gaming industry solution, gameViz™, enables casino operators to gain a competitive advantage by viewing and analyzing gaming-floor data. VizExplorer uses innovative visual data representations known as Super Graphics™ to provide sophisticated business insights, allowing casinos to rapidly adapt to changes in customer behavior. BIS² is an innovative leader in enterprise-ready, standards-based, visually enabled analytics solutions that reveal the trends and patterns in operational data so organizations can identify what actions are required today and in the future. VizExplorer software products have been recognized with multiple awards including Casino Journal’s Top 20 Most Innovative Gaming Products, Casino Enterprise Management’s Top-10 Slot Floor products, the Data Warehousing Institute’s Advanced Analytics Best Practices Award and Gaming & Leisure Magazine’s Technology Impact Award and Product Interoperability Award, among others. VizExplorer also offers industry-specific solutions for the airline industry (airViz™), clubs and hospitality (clubViz™), resorts (resortViz™), telecommunications (telViz™), insurance (insuranceViz™), retail (retailViz™), entertainment (entertainmentViz™), manufacturing (makeViz™) and financial services (moneyViz™). For more information, please call 1-877-592-2472 or visit: vizexplorer.com

Contact:
Veronica Ruffo
Account Executive
Mobile: +1 877-592 2472