May 25, 2021 Las Vegas, NV - VizExplorer, a leading provider of operational intelligence solutions for casinos, today announced it has signed an agreement with Mohegan Sun Casino at Virgin Hotels Las Vegas, part of Curio Collection by Hilton. Mohegan Gaming & Entertainment (MGE) will install the campaignViz™ marketing and hostVizOps™ player development solutions at its newest gaming property, which opened in late March. Property executives are looking to advance its direct marketing and CRM initiatives to best serve its players in the competitive Las Vegas market. The marketing and host teams will benefit from a better understanding of player behavior and real-time data and insights to execute successful marketing and VIP strategies.
VizExplorer’s campaignViz provides the marketing team with the ability to improve marketing by optimizing campaigns and player reinvestment strategy that drive the incremental visits and revenue. hostVizOps gives the casino’s host team a robust CRM tool with mobile access to player data, real-time player notifications, and automated task management to streamline communication with and development of valuable players. These two tools work in concert allowing marketing to create and upload offers with campaignViz and see the offers seamlessly available to the host team when they interact with players.
“We look forward to seeing the financial impact of VizExplorer solutions as we implement these products across our brand,” said Joe Hasson, General Manager at Mohegan Sun Casino Las Vegas. “VizExplorer has fantastic tools to help us execute our strategy and their team really understands our business.”
“We look forward to partnering with the Mohegan Sun Casino at Virgin Hotels Las Vegas and enabling their team to build outstanding relationships with their customers,” said David Patent, CEO at VizExplorer.
Mohegan Sun Casino at Virgin Hotels Las Vegas is the third Mohegan Gaming & Entertainment property to sign with VizExplorer. MGE joins more than 60 other tribal entities currently using the VizExplorer platform.
VizExplorer will exhibit in booth #1723 at the upcoming Native Indian Gaming Association Tradeshow & Convention, held July 19-23, 2021 at Caesars Palace in Las Vegas. Request a product demonstration during the conference at www.vizexplorer.com/events.
VizExplorer is a leading provider of operational intelligence (OI) solutions to the gaming industry. VizExplorer software lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools help enterprises address slot recommendations and optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is headquartered in Las Vegas. www.vizexplorer.com
About Mohegan Sun Casino at Virgin Hotels Las Vegas
Mohegan Sun Casino at Virgin Hotels Las Vegas is a state-of-the-art lifestyle casino operated by Mohegan Gaming & Entertainment (MGE), master developer of awe-inspiring integrated entertainment resorts (IER) worldwide. Mohegan Sun Casino Las Vegas signifies the first tribal casino presence in the prestigious Las Vegas market, featuring a 60,000-square foot gaming venue located within Virgin Hotels Las Vegas, a Curio Collection by Hilton. The property has over five acres of luxe upgraded outdoor space and pools, new world-class restaurants, lounges and bars, as well as 130,000 square feet of remodeled meeting, event and convention spaces.
For more information, visit www.mohegansunlasvegas.com.
About Mohegan Gaming & Entertainment
Mohegan Gaming & Entertainment (MGE) is a master developer and operator of premier global integrated entertainment resorts, including Mohegan Sun in Uncasville, Connecticut, Inspire in Incheon, South Korea and Casinos in Niagara, Canada. MGE is owner, developer, and/or manager of integrated entertainment resorts throughout the United States, including Connecticut, New Jersey, Nevada, Washington, Pennsylvania, Louisiana, as well as Northern Asia and Niagara Falls, Canada. MGE is also the owner and operator of Connecticut Sun, a professional basketball team in the WNBA.
For more information on MGE and our properties, visit www.mohegangaming.com.
About Virgin Hotels Las Vegas
Virgin Hotels Las Vegas is a reimagined and re-conceptualized casino resort. The property is part of Curio Collection by Hilton. The integrated resort intermixes a passion for food and beverage with music and culture and features three hotel towers totaling over 1,500 Chambers and suites; the 60,000 sq. ft. Mohegan Sun Casino, operated by Mohegan Gaming & Entertainment; a five-acre desert pool oasis including a multi-functional event lawn; live music and entertainment theater with 4,500 capacity; 24 Oxford showroom accommodating 650 guests; an exclusive portfolio of twelve food and beverage venues including Todd English’s Olives, Kris Yenbamroong’s Night + Market, the legendary Nobu, Michael and David Morton’s One Steakhouse, Kassi Beach House from restauranteur Nick Mathers, Casa Calavera by global hospitality company Hakkasan Group, the sports entertainment, daylife and nightlife venue Money, Baby! from Justin Massei and Mikis Troyan of Clive Collective, famous Afters Ice Cream, Pizza Forte by the Ferraro Family and signature Virgin Hotels restaurants and bars including The Kitchen at Commons Club, The Bar at Commons Club, The Shag Room and Funny Library Coffee Shop. The property is owned by JC Hospitality, LLC, in partnership with Juniper Capital Partners, Virgin Group, LiUNA, Fengate Asset Management, Dream and Orlando Development. The off-Strip playground is located at 4455 Paradise Road. For more information, visit www.virginhotelslv.com.
VizExplorer Press Contact: firstname.lastname@example.org
Mohegan Sun Casino Las Vegas Press Contact: MSCLV@kirvindoak.com