"VizExplorer is in the information business, and the easiest illustration of what it can do is visible at a blackjack table." as the meta description to replace subhead "CDC Gaming Reports.
The company, in partnership with ARB LABS, has created a solution to an eternal problem: How to track how much table games players wager. VizExplorer showed the product at last fall’s G2E at the Las Vegas Sands, under the title tableViz with ChipVue. Proprietary optical technology provides reliable bet recognition data, which helps the operator optimize the gaming floor and helps casino marketing more effectively rate their players. (No more guesstimating.)
But VizExplorer, which calls itself a leading provider of operational intelligence solutions for casinos, does more than that, as it plans to show this week at the Indian Gaming Tradeshow and Convention in Las Vegas.
“Our job is to make data accessible and streamline information to our customers,” said Jason Bonner, VP of product management for the San Diego company. “Our job is to present data when they need it, how they need it, to do their jobs better.”