August 28, 2017, San Diego, CA – VizExplorer, a leading provider of operational intelligence solutions for the gaming industry, today announced that it has signed an agreement with Thlopthlocco Tribal Town of Oklahoma to deploy two essential products at Golden Pony Casino, floorViz™ and campaignViz™.
As part of the new agreement, Golden Pony Casino’s slots department will deploy floorViz™, VizExplorer’s core solution for gaming floor and profit optimization. Golden Pony’s marketing department will start to use campaignViz™ to enhance marketing campaign management, customer segmentation and reporting capabilities.
“In our competitive market, it’s critical to use data to our advantage. We chose VizExplorer’s proven technology to allow us to access data about our slot activity and marketing campaign effectiveness, with which we can make well informed decisions to drive the business forward,” said Jason Larney, General Manager at Golden Pony Casino.
“With VizExplorer software, it takes minutes for a slot manager to assess the performance of the gaming floor or for a marketer to figure out which audience segment to target,” said Peggy Rogers, Regional VP of Sales–Central. “We are thrilled that Golden Pony Casino chose our solutions, and look forward to seeing the impact of operational intelligence on this mid-market sized casino.”
Owned and managed by the Thlopthlocco Tribal Town of Oklahoma, Golden Pony Casino joins more than 50 other tribal casinos currently using the VizExplorer platform. The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.
VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com
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