---
title: VizExplorer Operational Intelligence Blog | Mick Ingersoll
description: With 13 years of Player Development and VIP Marketing experience, including nine years at Penn National Gaming, Mick Ingersoll joined VizExplorer as an Industry Specialist in 2015. In this role, he developed and manages Best Practices Training for hostViz™ and is VizExplorer
---

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[![](https://placehold.it/500x300)](https://blog.vizexplorer.com/hyper-segmentation-player-development)

 By [Mick Ingersoll](https://blog.vizexplorer.com/author/mick-ingersoll)  |  August 31, 2018

### [Hyper Segmentation for Player Development](https://blog.vizexplorer.com/hyper-segmentation-player-development)

 Database marketing is a monster. With a myriad of intricacies, the strategies within can be overwhelming to those outside of the gaming world. They can even be overwhelming to those inside the gaming world who don’t have experience in that department. It’s an ever-evolving ...

[Read more »](https://blog.vizexplorer.com/hyper-segmentation-player-development)

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