September 29, 2015, San Diego, CA – Akwesasne Mohawk Casino Resort has chosen to implement VizExplorer’s multi-award-winning Gaming Operational Intelligence solution; specifically campaignViz to streamline its campaign management process and enhance overall marketing capabilities. Owned and operated by the Saint Regis Mohawk Tribe, the casino is located in Hogansburg, New York, 80 miles southwest of Montreal.
“To take our campaign management to the next level, we needed a world class solution that was highly automated and enabled us to successfully target the right players,” said Emily Lauzon, Interim General Manager, Akwesasne Mohawk Casino Resort. “We also wanted to see how our campaigns were performing on day one, in real time. VizExplorer offered us this and more. Plus, VizExplorer software will utilize our existing database in a very hassle free way.”
“We are excited that the Saint Regis Mohawk Tribe has recognized the need for the right technology, to help differentiate themselves in the marketplace, enhance their operations, and deliver superior customer service,” added VizExplorer’s Chief Data Scientist and General Manager, Gaming Division, Dr. Ralph Thomas. “The ever growing number of casino operators that have adopted our technology continues to reinforce our position as number one in the marketplace.”
The sale was made by VizExplorer partner Game Changing Technologies, Inc.
About Akwesasne Mohawk Casino Resort
The Mohawks of Akwesasne, or Akwesasronon, are situated on over 30,000 acres of tribal land extending from New York into Quebec and Ontario. The Saint Regis Mohawk Tribe’s gaming enterprise is just one of over 120 tribally registered businesses and one of the largest employers not only of the local community but of Northern New York as a whole. All revenue generated is donated back into the community.
VizExplorer software makes life easier, more productive and more profitable for casino operators. Our powerful, yet intuitive applications provide elegant solutions to a range of challenges, from marketing campaigns to player development to slot floor optimization and more. Using a robust and proven platform that seamlessly integrates player, gaming and other data streams, VizExplorer software automates essential operations and provides valuable business insights in real time.
Headquartered in San Diego, with offices in Las Vegas, Nevada, and Wellington, New Zealand, VizExplorer is led by a team of renowned Business Intelligence and Operational Intelligence experts, seasoned casino industry veterans and world class software developers devoted to building the very best products and backing them with extraordinary support.
VizExplorer. Harness the color of data.
Learn more by visiting www.vizexplorer.com.