August 10th, 2015, San Diego, CA – Las Vegas-based Affinity Gaming will implement VizExplorer’s mobile enabled player development application, hostViz, across all eleven of its locations. The company operates popular casinos in Nevada, Colorado, Missouri and Iowa.
“Nurturing player relationships is one of, if not the most important marketing function for any casino,” said Tony Tricase, Vice President of Player Development, Affinity Gaming. “hostViz combines all our casino player information which helps our hosts better plan and execute player development strategies. Hosts now have everything they need in one sophisticated yet easy-to-use tool, allowing them to quickly identify players and deliver effective incentives in real time.”
“We are extremely pleased that Affinity Gaming has acquired hostViz to enhance its player-development efforts across its entire enterprise,” said Jeffrey Hoss, VizExplorer Vice President of Business Development. “We look forward to providing the Affinity team with world-class support to help them more efficiently deliver personalized experiences to their high-value patrons.”
One of the main advantages of the hostViz system is that it leverages existing data maintained by the player tracking system such as: Active Directory Identifiers, Players’ Assignment and Coding, Comps information, Event information, and any other available data. hostViz mobile capabilities puts the power of real-time information including call lists, RSVP data, comps, patron profiles (complete with players-pictures when available) and trigger notifications directly into your hosts’ hands no matter their location.
VizExplorer’s hostViz is accessible via desktop systems as well as mobile devices. This allows hosts to utilize innovative heat mapping to interact immediately with customers right on the casino floor – and fully armed with all players’ activity data. No more wasting time going back to the office and missing out on the chance to interact face-to-face. Hosts can view both known and unknown players, who are either new to the casino or flying under the marketing radar, and bring an increased service and offering to the customer who might have walked away untouched. This speed of service is critical because in the past, operators usually produce this information to the host teams ranging from 48 hours to 2 weeks after the customer has left the building. This enhanced service delivery, with armed information of knowing when these customers are in the casino, allows marketers to strengthen relationships in person.
About Affinity Gaming
Affinity Gaming is a diversified casino gaming company headquartered in Las Vegas, Nevada. The Company’s casino operations consist of 11 casinos: five in Nevada, three in Colorado, two in Missouri and one in Iowa. For more information about Affinity Gaming, please visit its website: www.affinitygaming.com.
About VizExplorer
VizExplorer software makes life easier, more productive and more profitable for casino operators. Our powerful, yet intuitive applications provide elegant solutions to a range of challenges, from marketing campaigns to player development to slot floor optimization and more. Using a robust and proven platform that seamlessly integrates player, gaming and other data streams, VizExplorer software automates essential operations and provides valuable business insights in real time.
Headquartered in San Diego, VizExplorer is led by a team of renowned business and operational intelligence experts, seasoned casino industry veterans and world class software developers devoted to building the very best products and backing them with extraordinary support.
VizExplorer. Harness the color of data.
Learn more by visiting www.vizexplorer.com.
Contact:
Nicole Seidlitz
nicole.seidlitz@vizexplorer.com
1+877-592-2472